Cyberpac were asked to create some bespoke packaging for ultra-cool Cycle clothing company Rapha.
The Rapha Cycling Club (RCC) was established in 2014 as a global cycling club and it’s since gone on to attract over 9,000 active members, 75% of whom are non-UK. The Club hosts rides and events at stores known as Clubhouses in 15 international locations throughout the Europe, the US, Asia and Australia. Clubhouses also play host to a number of cycling related events and art exhibitions throughout the year.
The client required…
Alex Valdman, the head of design at Rapha’s London headquarters, says style has always been very much the centre of this brand. He leads the creative process for Rapha’s fashionable yet minimal line of high-end cycling apparel used by enthusiasts and professionals alike. The brief was to make membership of the Cycling Club feel as exclusive as possible, slick, edgy but with the caveat that it had to be unique, oh and cool… No pressure then!
What we produced…
Membership cards: a slick matt black etched metal card with the RCC motif, precision-etched to one face, while on the reverse, laser engraved membership details, unique to each card. These cards fit easily in the wallet, while maintaining a premium luxury feel, but of course they needed to be housed in something special too.
Membership card holder: this was a bespoke design by Cyberpac, and made from a uber-soft touch matt black Fedrigoni Ispira card, with gloss black foil inside and out, die cut and glued to hold the metal card and local club badge.
A pack of RCC clear vinyl stickers: included in every membership pack needed to be hard-wearing for application to bike frame and exposure the elements!
Cyberpac also created the membership pack box itself that housed all of the above items plus a number of Rapha goodies, caps, bag etc. Made from a dyed matt black corrugated board with a Fedrigoni Ispira fitment making up the compartments and internal flap, with black gloss logo as the internal reveal.
Check out the great unboxing vid on YouTube
Founded by Simon Mottram in London in 2004, Rapha launched with a month-long exhibition in East London’s Old Truman Brewery. Entitled Kings of Pain, it showcased six heroes from cycling’s golden era and beyond: Fausto Coppi, Jacques Anquetil, Raymond Poulidor, Tom Simpson, Eddy Merckx and Bernard Hinault. These riders perfectly captured the glory and suffering – and style – of road racing and today they, along with many others, continue to provide a source of inspiration for Rapha’s design.
So what can we do for you…?
If you have a project, whether it’s for a membership card, a forthcoming event you need to make a noise about – or just have one of those packaging or presentation dilemma’s where you’d just like to speak to a like-minded soul, then we’d love to hear from you. Fill in your details below and we’ll call you back.