P&G Soft Touch

Category: Fashion, Lifestyle & Retail, Marketing & Communications


Procter & Gamble


Working in concert with Procter and Gamble to produce a soft material for the Charmin Toilet Roll, Cyberpac developed BX; a form of polythene with silky soft qualities.
During R&D for an earlier project, Cyberpac discovered a fabulously soft film that was nonetheless strong and cost effective. Ideally suited to Charmin’s market positioning as a soft and luxurious toilet tissue, the packaging allowed P&G to convey the product USP in a tactile and engaging way.


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