British American TobaccoCategory: Bags & Boxes, Engineering & Technical, Foam, Foil Block, Lamination, Marketing & Communications, Multi-material, Paper over Board, Presentation Packaging, Surface Print
BrandBritish American Tobacco
MaterialPaper over board
Precision cut foam
This high specification box was produced for the board of directors of British American Tobacco, to present concepts and ideas. The box itself is made from Paper over board, covered with a soft touch Corvon paper, with a wrap around lid and magnetic closure. The lid features 4 separate foil blockings and a spot UV grid to which they had to be precisely aligned, and a further 2 foil blockings on the underside of the lid. The foam inner has been water jet cut to allow for square corners and the crispest and sharpest of finishes. Using a lamination technique we have created a “flash” of colour within the high density foam itself to add drama and dynamism to the large area of foam. This was a highly technical project requiring very tight print registration and scrupulous attention to detail, as well as outstanding foam cutting and handling skills.