Instrmnt are a men’s watch designer who understand the power of packaging. With a minimalist designed product and simple and very clean branded look, the packaging had to add value to the customers’ experience through material selection and pure function.

For the first project, we partnered with the design team to bring to life the primary packaging for the watch itself. The watch is supplied in a kit format to allow for customisation by the end user, so the individual items needed to be cleanly laid out and easily accessible inside a precision cut foam insert. As part of the brief, there needed to be a cavity for two tiny components contained in a miniature test tube and 2 ‘spare’ pockets on the reverse of the foam for optional extra watch straps. We then created a slim box with lift-off lid, covered with a new Fedrigoni grey uncoated paper, and added a matching card insert. Both these items were foil blocked in white to maintain the clean, neutral branding.

The result was a super slick box that complements the product itself. As described by Instrmnt Director, Ross Baynham: “…your packaging has gone down amazingly – great work… everyone loves the box!”

Since this project we have worked closely with Instrmnt’s in-house design team on a number of projects, creating a simple foiled card ‘accessories’ piece, a card mailing envelope with silk screen printed outer, and a lovely naturally frosted flexible mailer with simple flexo printed graphics to the rear of the outer pack.

We thank the team at Instrmnt for the huge number of collaborations over the last couple of years and we look forward to supporting them well into the future as they in continue to build on their singular and simple stated aim of high quality minimalist goods made accessible to all.

Some more kind words from our customer:

“We are very pleased with how the packaging came out and the speed at which it was delivered.”
“the mailers look really lovely and we can’t wait to start using them…”

Get in touch with us @ Cyberpac for any projects you have…

Drop us a quick note if you need a project quoting or you’d like to see a product sample.

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