Here at Cyberpac, we like to keep up to date on the fast-moving and topical world of packaging. Over this last month there have been many interesting articles but here are our top 5 worth a read…

The Power of Darkness

Untouched by Light. A Slovenian sparkling wine company is vacuum packing their 99.8% black bottles of sparkling wine in black foiled bags. From using harvesting in the dark techniques and using night vision goggles to collect the grapes, to using light-proof beverage packaging to protect the product from light during distribution – we loved the use of modern science combined with creative packaging materials to create this.

We loved this article and concept, packaging specifically designed to protect the product while also adding intrigue to the wine and individuality to their packaging.

Vac Packing is an innovative method of packaging items, airtight and perfect for protecting objects from water and light damage.  The first bottles of ‘Untouched by Light’ wine will ship in spring 2020, and the winery currently is taking pre-orders. Chin, chin.

Pantone Colour of the year

We’re excited to see what Pantone® select as their next colour of the year. The year 2020 will mark 20 years since the first colour of the year was released. We had a look back at some of the trends over the past 19 years, how important it has become in the creative industries, and the way it influences marketing across fashion, travel. Luxury goods, automotive sectors. Plus, how each shade is decided through trends in the past year, which tone they will go for next.

Pantone® has dominated the design (and therefore influenced packaging and products) industry for decades. So much so, that brands like Feel Unique choose to celebrate Pantone 16-1546 Living Coral by using this specific shade in their packaging.

We offer Pantone® colour match printing on our gift boxes, therefore, ensuring colour accuracy. Pick your favourite shade and let’s start creating!

All the Senses

A simple, yet potentially hugely effective way to enhance the unboxing experience for your customer, is to make it a more multi-sensory experience. Making use of deeper human senses to enrich your packaging, making it stand out in an overcrowded market is imperative. There are lots of different ways to add something extra to your packaging, think about the senses we use; sight, sound, touch, even smell are all pivotal to enhancing your branding in packaging.

The article here, highlights a few examples of how to make more of your packaging and products. Proactive brands through recycling or innovative packaging are changing all of those things driven by delivering what consumers want.

We enjoyed this article highlighting the importance of engaging all possible senses during the unboxing experience. This could be as easy as picking complementary or contrasting colours that match the branding or product inside, the way the packaging functions or opens, using shredded packaging paper or printed tissue paper inside adding another texture of packaging to the customer unboxing experience are all great ways to really enrich your packaging.

The Future of Packaging

As 2019 is starting to wind down, we found some inspiration on some of the graphic design and packaging trends we might be seeing in our designs in 2020.

  1. 3D depth and realism
  2. Going monochrome
  3. Shiny metals
  4. Typography craze
  5. Image and text masking
  6. Line art
  7. Collages of drawings and photos
  8. Simplified illustrations
  9. Isometric illustrations
  10. Earthy colors: a sense of vintage
  11. Patterns and textures
  12. Geometric designs
  13. Liquids

It’s a pretty chunky read, but good points on trends and palettes that designers will be using next year. From monochromatic basics to funky metallic materials, what to look out for in terms of tones, typography, fabrics and design which influence branding, identity and product design. Remember where you heard it first…

From Disposable to Collectable

Bespoke and personalised packaging is set to become hotter still next year. The digital-led evolution in fast-moving consumer goods has enabled brands to personalise campaigns through highly targeted packaging.

The global ‘Share a Coke’ campaign is embedded into our collective memory as the milestone in customized label printing; the very first in its kind. It redefined the role of packaging as a marketing medium in the age of social media, appealing to a younger audience who value uniqueness. The ‘Share a Coke’ campaign made a historic impact on consumer goods marketing, with many more big brands to follow, like Nestlé, Oreo, P&G and Budweiser to name a few.

Labels and boxes are no longer just a place for basic branding and product information, but a platform from which a variety of marketing opportunities can be explored. Great packaging can now lift customer satisfaction, improve a purchasing experience, and bridge the gap between on and offline shopping.