“Thank you so much for these boxes – great work! Everyone here is very excited about them and loves them!”RED
RED Welcome PackCategory: Corrugated, Creative, Die Cut, Lamination, Litho Print, Mailing Solutions, Marketing & Communications, Paper, Presentation Packaging, Surface Print, Unique Solutions
MaterialE flute corrugated board and printed sheets
RED, a leading global recruitment company, were looking for an innovative and creative way to welcome the staff they placed in new positions. The aim was to leave a lasting impression on the client and “go that little bit further” to develop an enduring client/agency relationship. Cyberpac were briefed with creating a box to package and present a travel mug & accessories in a dynamic way that reflected the energy and alternative thinking that typifies RED.
To capture that sense of energy we looked at a number of material options that would allow the client to physically interact with the packaging itself, as well as via the graphics and print. Working with print laminated onto corrugated card we designed a bespoke box that once packed and sealed could only be opened with the rip strip on the front, ensuring a continuity of experience for all the recipients as well as a physical interaction. Using a laminated print finish inside and out ensured the highest fidelity of graphic reproduction and the truest representation of the rich colour palette.
The simple but striking graphics to the exterior made the most of RED’s strong black and red brand colours, whist the interior is punchy but light-hearted; and includes a call to action to engage people via twitter. The exterior print is relatively sober, contrasting with the unexpected and high energy interior graphics. The e-flute corrugated board substrate ensured the boxes were cost effective, robust and allowed the boxes to be flat packed minimising storage at RED’s central London offices.
“Our boxes arrived today, I couldn’t be happier!! Thank you for all your help along the way, and saving me from many a headache/panic attack!”RED