P&G Soft Touch Mailer

Development of packaging to support product credentials.

To work in concert with Proctor and Gamble to produce a soft material for the Sharmin Toilet Roll, Cyberpac developed BX; a form of polythene with silky soft qualities.

During R&D for an earlier project, Cyberpac discovered a fabulously soft film suitable for a number of applications but was exactly what Proctor and Gamble needed to promote the soft qualities of their new product with Tesco and Sainsbury.

This project was completed within 3 weeks from concept through design to delivery of 2 million products.